Phase 1 Implementation Guide
Your step-by-step roadmap to execute the first 3 months ($50K-100K revenue target)
Content Marketing
Daily content creation
$2K/month budget
Paid Social
TikTok & Instagram ads
$5K/month budget
Google Ads
High-intent keywords
$3K/month budget
Daily Content Calendar - Phase 1
Consistent content posting schedule across all platforms
Monday - Motivational Monday
TikTok
Instagram Reels
Content Ideas:
- Student success story
- Weekly goals
- Portfolio wins
Example Post:
"POV: You just made your first $1,000 in the simulator 📈"
Tuesday - Term Tuesday
TikTok
Instagram
YouTube Shorts
Content Ideas:
- Financial term explanation
- Dictionary feature
- Learning tip
Example Post:
"Explaining 'Bull Market' in 15 seconds 🐂"
Wednesday - Wisdom Wednesday
TikTok
Instagram
Blog
Content Ideas:
- Investment strategy
- Market analysis
- Educational content
Example Post:
"Why dollar-cost averaging beats timing the market"
Thursday - Throwback Thursday
TikTok
Instagram Stories
Content Ideas:
- Common mistakes
- Learning from failures
- Before/after
Example Post:
"Biggest investing mistakes Gen Z makes (and how to avoid them)"
Friday - Fun Friday
TikTok
Instagram
Twitter
Content Ideas:
- Quiz challenges
- Interactive content
- Polls
Example Post:
"Can you guess this stock from its logo? 🤔"
Phase 1 Success Metrics
$50K-100K
Revenue Target
2,500+
New Customers
3%
Conversion Rate
50K+
Social Impressions
Execute consistently for 3 months and you'll be ready for Phase 2 scaling!
